The idea
behind SwiftGift is a convenient, no fuss way to donate to a good cause. There
are 6 main reasons why people don’t donate, and some of those reasons are Parochialism – where people need to
find a relatable cause, Diffusion of Responsibility – where they assume others will donate and Money - where directly
asking for money makes people less willing to give. So targeting these 3 points
in particular, SwiftGift aims to steer people into a fuss-free, gratitude
inducing donation scheme. Research shows that when people feel good about
giving, they’re likely to donate more often, and thus more.
Consumers
don’t want to be deterred from their daily errands in order to just make a
donation, so SwiftGift incorporates its donation scheme into the lives of these
consumers seamlessly. It targets those who want to give to a good cause, and
supports petrol stations which are aiming to do the same thing. The idea behind
SwiftGift is to educate consumers while they are standing idle waiting for the
tank to fill, and thus give them the choice of helping those in need. As they
fill up, there is an automatic 1c p/L added to their bill, and on the side of
the screen there is a metre showing them just how their donation will help
those less fortunate than them. This idea basically works off the fact that
they have control of the trigger, so the donation is up to them.
Of course it
is not compulsory to give, so there is an option to decline from making a
donation. However, this is option is placed after the consumer has been
educated on how their donation helps, so instead there is a larger incentive to
help.
Peer Comments:
- Dominic See - http://dominicsee.blogspot.com.au/2013/10/project-2-pss-collaborative-consumption.html?showComment=1382310678970#c2853954135901266326
- Christina Le - http://christinaale.wordpress.com/2013/10/20/pss-collaborative-consumption/#comment-69
- Rowena Goodall - http://rowenagoodall.blogspot.com.au/2013/10/blog-post.html?showComment=1382856638256#c145726094459557667
- Matthew Patane - http://mpatanestudio3b.blogspot.com.au/2013/10/final-presentation.html?showComment=1382856856387#c9119791491911998835
- Christine Liang - http://mad-attic.blogspot.com.au/2013/10/fabric-pots.html?showComment=1382857046305#c649665151882252420
This is quite a good idea, good job! Its cool to have a subtle way to donate but have you thought about how much it would cost to make one of these machines vs having a operator in most stations at the moment?
ReplyDeleteI really like the idea of donating without having to put in any extra effort and the extra effort of going into pay at the counter. And having the diversity of different charities per month/week makes it even more worthwhile. Perhaps it could have been a more interesting shape but other than that I don't really see any faults in the design.
ReplyDeleteI think it is an strong incentive for people to donate because it shows the hard situation people is dealing with and explain the user where their money is going.
ReplyDeleteThey can probably be in different locations apart from gas stations.
This is a great idea! It is very difficult to encourage people to donate as it is, so having this donating unit in a location which attracts high volumes of traffic definitely will increase the chances of donating.
ReplyDeleteIn regard to your design, I might suggest looking into how securely you would need to mount the unit. I would assume units like these can be quite expensive and ideal for theft.
sounds like an awesome idea christine!, its particularly beneficial to society and we find ourself busier and busier, it makes it easier for us to be able to give back to society. i think there needs to be a bit more work on form, to make it a bit more aesthetically pleasing!
ReplyDelete