The idea
behind SwiftGift is a convenient, no fuss way to donate to a good cause. There
are 6 main reasons why people don’t donate, and some of those reasons are Parochialism – where people need to
find a relatable cause, Diffusion of Responsibility – where they assume others will donate and Money - where directly
asking for money makes people less willing to give. So targeting these 3 points
in particular, SwiftGift aims to steer people into a fuss-free, gratitude
inducing donation scheme. Research shows that when people feel good about
giving, they’re likely to donate more often, and thus more.
Consumers
don’t want to be deterred from their daily errands in order to just make a
donation, so SwiftGift incorporates its donation scheme into the lives of these
consumers seamlessly. It targets those who want to give to a good cause, and
supports petrol stations which are aiming to do the same thing. The idea behind
SwiftGift is to educate consumers while they are standing idle waiting for the
tank to fill, and thus give them the choice of helping those in need. As they
fill up, there is an automatic 1c p/L added to their bill, and on the side of
the screen there is a metre showing them just how their donation will help
those less fortunate than them. This idea basically works off the fact that
they have control of the trigger, so the donation is up to them.
Of course it
is not compulsory to give, so there is an option to decline from making a
donation. However, this is option is placed after the consumer has been
educated on how their donation helps, so instead there is a larger incentive to
help.
Peer Comments:
- Dominic See - http://dominicsee.blogspot.com.au/2013/10/project-2-pss-collaborative-consumption.html?showComment=1382310678970#c2853954135901266326
- Christina Le - http://christinaale.wordpress.com/2013/10/20/pss-collaborative-consumption/#comment-69
- Rowena Goodall - http://rowenagoodall.blogspot.com.au/2013/10/blog-post.html?showComment=1382856638256#c145726094459557667
- Matthew Patane - http://mpatanestudio3b.blogspot.com.au/2013/10/final-presentation.html?showComment=1382856856387#c9119791491911998835
- Christine Liang - http://mad-attic.blogspot.com.au/2013/10/fabric-pots.html?showComment=1382857046305#c649665151882252420
